New Deal Advisors supports Route Capital Partners in the sale of New Cosmesy
Milan, 17 December 2025, New Deal Advisors, with a team led by partner Guido Pelissero, supported the shareholders of New Cosmesy (the Cinque family and Route Capital Partners) in the disposal of New Cosmesy, providing financial vendor due diligence services.
With this transaction, Orienta Capital Partners and Armònia sgr, together with Square Capitai Club, a club deal initiative promoted by Deutsche Bank, are launching a platform in the cosmetics and luxury fragrances sector through the integration of Trendcolor with lnunup and New Cosmesy, which are active in the contract manufacturing of make-up products and the creation of fragrances, respectively.
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New Deal Advisors is an independent firm specialising in advisory services in M&A. Established in 2012, New Deal Advisors provides support in a broad variety of extraordinary transactions streams including mergers and acquisitions, restructuring, transformation processes, forensic and litigation activities, fairness opinions and valuation services. New Deal Advisors has worked for more than a decade alongside private equity funds, investment holdings, family offices, financial institutions and strategic players achieving to date the finalisation of over 200 deals.